WWD — Amanda Seyfried has been named the new global ambassador for Lancôme. She will appear in advertising campaigns for the brand starting in early 2020.
“It’s hugely exciting to be welcomed to this incredible family of women ambassadors, all so different and yet all so united in their mission to represent Lancôme, while also embodying the positive virtues and values that empower and bring happiness and self-fulfillment to women around the world,” Seyfried said in a statement.
“As a true Lancôme woman, Amanda brings her immense talent as an actress and singer, her natural beauty and unequaled zest for life to our world. She perfectly represents our values, and we look forward to an exciting time together,” said Françoise Lehmann, Lancôme International president.
Lancôme called her a “role model for young women everywhere,” and said her ethos is in sync with the L’Oréal-owned brand’s charitable cause, called “Write Her Future.”
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Deadline — Production gets underway next week in the U.S. on feature drama A Mouthful Of Air, starring Amanda Seyfried (Mamma Mia!), Finn Wittrock (American Horror Story), Amy Irving (Yentl), Jennifer Carpenter (Dexter) and Paul Giamatti (Sideways).
Written and directed by Amy Koppelman (I Smile Back) and based on Koppelman’s novel of the same name, the script is a character piece examining the relationship between the creative process and mental illness. Seyfried will star as Julie, a new mom and children’s book author, who escapes into the bright Crayola colored world of her creation in order to leave behind the darkness caused by her post partum depression.
Wittrock will play Ethan, Julie’s husband. Irving will play Julie’s mother, Carpenter will play her sister in law and Giamatti will play her doctor.
The film is being produced by Mike Harrop, Koppelman, Seyfried, Lee Cohen MD and Maven Pictures’ Celine Rattray and Trudie Styler. Jenny Halper brought the project into Maven. Cinetic arranged financing and is repping North America.
Seyfried recently starred alongside Milo Ventimiglia in Simon Curtis’ adaptation of The Art Of Racing In The Rain. Next year, she will star opposite Kevin Bacon in David Koepp’s You Should Have Left. She will also lend her voice to the Warner Bros animated film Scoob. She is repped by Innovative and Frankfurt Kurnit Klein and Selz.