WWD — Amanda Seyfried has been named the new global ambassador for Lancôme. She will appear in advertising campaigns for the brand starting in early 2020.

“It’s hugely exciting to be welcomed to this incredible family of women ambassadors, all so different and yet all so united in their mission to represent Lancôme, while also embodying the positive virtues and values that empower and bring happiness and self-fulfillment to women around the world,” Seyfried said in a statement.

“As a true Lancôme woman, Amanda brings her immense talent as an actress and singer, her natural beauty and unequaled zest for life to our world. She perfectly represents our values, and we look forward to an exciting time together,” said Françoise Lehmann, Lancôme International president.

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Lancôme called her a “role model for young women everywhere,” and said her ethos is in sync with the L’Oréal-owned brand’s charitable cause, called “Write Her Future.”